Feedburner is a company based in Chicago that provides distribution services in communication as well as for blog and RSS readers. Their tools are internet based and include a blog and RSS reader publicity network, help in promotion, direction and help in raising money for web content as well as ensuring that the feed content is more accessible and manageable for users.
Feedburner is the most widely used tool, as well as the only one, to measure the number of subscribers to a feed.

RSS is a format used for the syndication of web page content. The abbreviation means a Really Simple Syndication. In Spanish, to syndicate (sindicar) literally means syndicate, to form part of a syndicate. In English it has another meaning: “to simultaneously publish articles in different media through the same source¨.