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Using technology to understand, engage, serve and retain members


Educational seminar organised by OCSA and PIMEC in partnership with iWith.org and run by SIGMA

Attracting and retaining members in highly competitive environments

Globalisation and technological changes have given rise to new challenges for companies and new circumstances at work. In the midst of a recession and with much less aid, many associations are struggling to attract and retain their members, who are now more demanding than ever. Through this seminar, we have taken another step towards creating value in communication with members.

With some twenty associations attending, this event gave a practical framework for Internet communication aimed at attracting members to organisations and maintaining their loyalty.

Ramon Bartomeus, Resources Manager of iWith.org, presented the module The use of new technologies to understand, engage, serve and retain members, explaining the opportunities (and challenges) introduced by new communications technologies in the current environment.

The attendance of the following organisations, among others, must be noted:

AER-ATP
(Spanish Association of Robotics and Production Automation Technologies)
BONMACOR GESTIÓN ASOCIACIONES
(Bonmacor Association Management)
AIAS
ASEFEC
(Spanish Hardware Manufacturers Group)
UNIÓ BOTIGUERS SANT PAU GAUDI
(Shopkeepers' Association of Sant Pau Gaudí)
GREMI FUSTERS, EBENISTES I SIMILARS DE BARCELONA
(Carpenters, Joiners and Associated Trades Guild)
Associació de Càmpings de Muntanya i del Pirineu Català
(Campsite and Mountain Association of the Catalan Pyrenees)
ACEMAC
(Catalan Construction Materials Employers' Organisations)
FEDERACIÓN DIGITAL EA
(EA Digital Federation)
SOLARTYS
(Spanish Association for the Internationalisation and Innovation of Solar Companies
Associació Eix Comercial Sant Pere 
(Sant Pere Commercial Axis Association)
GRUP DEFENSA DEL TER
(Ter Protection Group)
ASS. COMERCIANTS CA N'ANGLADA
(Traders' Association of Ca N'Anglada)
CICAT – CLUSTER D’IL•LUMINACIÓ DE CATALUNYA
(Catalan Illumination Group)
 

You can consult the PROGRAM

More about: course , iwith.org , ict
Translation by Jessie Linardi
on 21/03/2011
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