totop

iWith.org: Web development for the non-profit world *





Join the iWith team

Headline news

Organize online, act offline


The gap between the online and the offline world has been drastically reduced over the past years.
Where in the past we saw only online communities with people who didn't know each other in real life, with the evolution of the Internet more and more online communities are getting actively involved in 'offline' action.

One such community leverages the power consumers have over local businesses. It's Carrotmob.

In a nutshell,

"In a Carrotmob campaign a group of people offers to spend their money to support a business and in return the business agrees to take an action that the people care about."

I find it fascinating to see people organize themselves while using the existing mechanisms of the market economy to bring about change. Whether the result of a campaign is the new solar panel or a more energy efficient refrigerator, the fact of the matter is that consumers have the real and tangible power which can force businesses to be more sustainable and environmentally friendly.

Check out this video to learn more about how Carrotmob works.


More about: #bad12 , #powerofwe , bad12 , powerofwe , carrotmob
15/10/2012
Igor Celikovic
Latest News





 



 
Google + Facebook Twitter Youtube Rss