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The 62nd Maria Canals Piano Competition's Internet Success


Since 2007, iWith.org has been the technology partner collaborating with the piano competition to seize the opportunities offered by the Internet.

The 62nd Maria Canals Competition has confirmed what has long been a fact. The two-week long international piano competition attracts music lovers from all over the world. During the competition, they may play the piano, enjoy improvised street performances at different cultural venues in Barcelona, or attend the performances of the competition’s finalists as part of the audience, making it a musical epitome for the inhabitants of Barcelona.

At iWith.org, we collaborate with the International Maria Canals Music Competition by contributing knowledge in the fields of technology and the Internet. Once again, Abcore Cadi’s platform of services has been behind the competition's web page which, with time and effort, has made all necessary information available online. In addition, for yet another year, iWith.org has played their part in establishing streaming capabilities from the Palau de la Musica Catalana. This has allowed Internet users that have previously been unable to go to auditions to now follow them online from their laptops or smartphones. There has also been a strategy and advice on social networks and Internet publicity using Google Adwords.

Some facts and figures demonstrating the impact made are:

Advertising:
- $10,000 investment in the Google For Non Profit Grant, managed by iWith.org
- 600,000 ad displays
- 10,000 clicks on direct ad results

Web 2.0 and Corporate Identity:
- 302 events on the web page
- Application of the new visual corporate identity
- Web page design
- 56 hours of live streaming on YouTube

Social Networks:
- 269 retweets during the Competition on Twitter
- 4,000 posts per day on Twitter
- 127 new followers on Twitter
- 60% of Instagram posts were made during this Competition
- 262 new followers on Facebook

In conclusion, we are very pleased about the management of this project at the technological level and the placement of a world-class event on the Internet.


                             




 

29/03/2016
Rubén Escobar
Translation by Kerlene Telesford, Vongai Mlambo
on 06/04/2016
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