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Five applications to change the world

Five applications to change the world

Entities and non-profit organizations have long sought to make the move towards mobile applications, both to receive donations and to facilitate and promote voluntary social action. Here you have six applications for the social good that can be useful for your entity.

Facebook launches a donation system for not-for-profit organizations in Europe

Facebook launches a donation system for not-for-profit organizations in Europe

The social network has promoted an initiative to provide charitable fundraising tools in sixteen countries across Europe.

Collecting donations is one of the most frequents tasks for NGOs and not-for-profit organizations. Facebook knows this and because of this has launched a fundraising tool for not-for-profit organizations in Europe. This is due to the success achieved in the United States in helping the organizations which raised funds in the aftermath of Hurricane Harvey and which managed to collect 10 million dollars. In this regard, Facebook has enabled in 15 countries the option of adding a Donate button to the Facebook page of not-for-profit organizations.

By doing so, by the end of October NGOs can sign up and start using this tool to raise funds through the social network. Facebook offers three tools to collect donations: fundraising through the Donate button, collecting donations during a live broadcast on Facebook Live and empowering people who want to offer their support through Facebook fundraising. 

The most important instance is the one in which live broadcast tool is envolved. People or pages that have been verified by Facebook can add the Donate button directly to their live broadcasts to raise funds for an NGO. Some of the organizations already involved in this new initiative are Caritas Spain, Save the Children Spain, UNICEF France and Movember.

This donation system has been launched in the United Kingdom, France, Spain, Ireland, Germany, Poland, Italy, Belgium, Holland, Sweden, Portugal, Denmark, Luxembourg, Austria and Finland.

Fuente: Adweek


Instant payments for charitable initiatives

Instant payments for charitable initiatives

The Verse application allows making payments and appeals to donors in the time it takes to send an SMS. Some NGOs and non-profits are already using it.

Make a donation as if you were sending an SMS. That is the ultimate aim of the Verse App, a new application which lets you make quick payments and without any fees. In line with this, Verse has collaborated with charitable initiatives and aims to promote the use of the application in non-profit organisations. For example, all proceeds from the launch party of Verse Events were donated to the CEAR organisation, which protects the rights of refugees and leads social awareness campaigns.

Verse is free to download, and simple to use. The first step is creating an account - register with your mobile number and link the account with your credit card in order to send money to any of your contacts. After that, you can send or request money by simply entering the recipient's mobile number. The accumulated balance on Verse can be transferred directly to their bank account. Additionally, Verse donates €5 for each new user that registers on the application and makes their first donation.

Along with online donations, the app can also be used to create events and split expenses. Organisations like the Turkana Eye ProjectNeed Ü and the Pedriatic Cancer Center project have already used the platform to promote their activities. For more information about what they do, check the Verse blog



Do you know the global trends in donations for 2017?

Do you know the global trends in donations for 2017?

The 2017 Report on Global Trends in Donations has collected responses from more than 4,000 donors and provides data on the status of donations on the internet at an international level.

4,084 donors in 95 countries have responded to the 2017 Report on Global Trends in Donations. The paper, put together by Nonprofit Tech for Good and sponsored by the Public Interest Registry, provides data indicating that most donors are from wealthy countries, and the majority are women of all ages, with a liberal ideological bent. Though many NGOs and non-profit organizations are working in developing countries, limited internet access makes it difficult to get online and mobile donations. 

Most donors belong to the Baby Boomer generation (1946-1964) and the Unites States leads in donations. Children and young people are the themes that most incite donors to give money. 61% of donors are most inspired around Christmas or holidays, and 45% give to NGOs outside their country of residence. The main countries where the donations go are India, Syria, Kenya, Haiti and Israel.
One noteworthy fact is that 61% of donors prefer to donate online, and 82% do so on a monthly basis. Facebook stands as the social network that most inspires donors, as it attracts 62% of them. Social media and fundraising events also inspire more donors around the world. It is also true that 66% of donors have already worked as volunteers for a non-profit organization.
With respect to technology, the report indicates that having a dot org (.org) domain reinforces trust in organization’s online brand so that donors decide to contribute their grain of sand. However, donor confidence is high, with 9 out of 10 thinking that NGOs are ethical and dignified.
With regard to demographic data, there are almost three times more women donors than men: 2,954 women to 1,074 men. The report also highlights trends in donations by geographic area: Africa, Asia, Australia and Oceania, North America and South America. The partners who collaborated in the preparation of the report are, Everydayhero, and Network for Good. If you want to download the report, you can do so through the following link. Just enter your information and you can download a free document in PDF format. 

Fuente: Informe 2017 sobre Tendencias Globales en Donación


5 basic things that your NGO website should have

5 basic things that your NGO website should have

According to the Global Technology Report 2016, 92% of NGOs have a website. Here are some tips to take care of the presence and the digital communication in your web.

Surely once your NGO was considering making the leap to the Internet. Opening profiles in social networks, registering a domain or creating a web page are usually some of the first actions that non-profit organisations usually do on the Internet. But above all, I would emphasize one point above the rest: the web. According to the Global Technology Report 2016, 92% of the world's NGOs have a website. This means that having one is a key factor that many entities see as important. 

Why is having a website important? What should my NGO website have? What should a website include so that my organisation's digital presence and communication is effective? In this article, we want to present some tips for your NGO website to succeed and have all the elements you need:

1. A section for donations

The 'Call to Action' buttons are necessary for users entering your website to perform the actions that you pursue. In NGOs, donations are a major source of funding. Therefore, having a clear button located in a visible part of the web for donations becomes crucial.

2. Simple information

The mission, the vision and the values ​​are three of the sections that a user who does not know your NGO is going to look at. To make your learning as simple as possible, you have to put in no much text but use clear, entertaining and easy language. In addition, you can have tabs to indicate who you are, what you do, your collaborators or a press room.

3. Buttons for social networks

It is not only important to have a web, but also social networks. If you have a presence on Facebook, Twitter, Instagram or other networks, let your potential followers know. Enabling buttons on the web to follow you on networks will make you gain presence and make it easier for you to attract new audiences to your digital community.

4. Box for subscription of newsletters

In order to improve the management of your subscriber lists, allow people who want to get involved in your cause to receive personalized newsletters or emails. Newsletters are weekly or monthly e-mails that NGOs send to their subscribers, and having a record on the web may surprise you with the number of people who are willing to collaborate.

5. Current news and updates

We must not forget that it is also necessary to communicate the day to day information about your organization. Some entities choose to have a blog, a totally advisable practice that also establishes a new channel of communication partially different. However, having a press section and news for the web will make the media find that information easily (Press dossier, press releases, press releases...) and that your NGO's stakeholders can follow your activities with a single click. 
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