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Instant payments for charitable initiatives

Instant payments for charitable initiatives

The Verse application allows making payments and appeals to donors in the time it takes to send an SMS. Some NGOs and non-profits are already using it.

Make a donation as if you were sending an SMS. That is the ultimate aim of the Verse App, a new application which lets you make quick payments and without any fees. In line with this, Verse has collaborated with charitable initiatives and aims to promote the use of the application in non-profit organisations. For example, all proceeds from the launch party of Verse Events were donated to the CEAR organisation, which protects the rights of refugees and leads social awareness campaigns.

Verse is free to download, and simple to use. The first step is creating an account - register with your mobile number and link the account with your credit card in order to send money to any of your contacts. After that, you can send or request money by simply entering the recipient's mobile number. The accumulated balance on Verse can be transferred directly to their bank account. Additionally, Verse donates €5 for each new user that registers on the application and makes their first donation.

Along with online donations, the app can also be used to create events and split expenses. Organisations like the Turkana Eye ProjectNeed Ü and the Pedriatic Cancer Center project have already used the platform to promote their activities. For more information about what they do, check the Verse blog


                      

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Do you know the global trends in donations for 2017?

Do you know the global trends in donations for 2017?

The 2017 Report on Global Trends in Donations has collected responses from more than 4,000 donors and provides data on the status of donations on the internet at an international level.

4,084 donors in 95 countries have responded to the 2017 Report on Global Trends in Donations. The paper, put together by Nonprofit Tech for Good and sponsored by the Public Interest Registry, provides data indicating that most donors are from wealthy countries, and the majority are women of all ages, with a liberal ideological bent. Though many NGOs and non-profit organizations are working in developing countries, limited internet access makes it difficult to get online and mobile donations. 

Most donors belong to the Baby Boomer generation (1946-1964) and the Unites States leads in donations. Children and young people are the themes that most incite donors to give money. 61% of donors are most inspired around Christmas or holidays, and 45% give to NGOs outside their country of residence. The main countries where the donations go are India, Syria, Kenya, Haiti and Israel.
 
One noteworthy fact is that 61% of donors prefer to donate online, and 82% do so on a monthly basis. Facebook stands as the social network that most inspires donors, as it attracts 62% of them. Social media and fundraising events also inspire more donors around the world. It is also true that 66% of donors have already worked as volunteers for a non-profit organization.
 
With respect to technology, the report indicates that having a dot org (.org) domain reinforces trust in organization’s online brand so that donors decide to contribute their grain of sand. However, donor confidence is high, with 9 out of 10 thinking that NGOs are ethical and dignified.
 
With regard to demographic data, there are almost three times more women donors than men: 2,954 women to 1,074 men. The report also highlights trends in donations by geographic area: Africa, Asia, Australia and Oceania, North America and South America. The partners who collaborated in the preparation of the report are Canadahelps.org, Everydayhero, and Network for Good. If you want to download the report, you can do so through the following link. Just enter your information and you can download a free document in PDF format. 


     
Fuente: Informe 2017 sobre Tendencias Globales en Donación

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5 basic things that your NGO website should have

5 basic things that your NGO website should have

According to the Global Technology Report 2016, 92% of NGOs have a website. Here are some tips to take care of the presence and the digital communication in your web.

Surely once your NGO was considering making the leap to the Internet. Opening profiles in social networks, registering a domain or creating a web page are usually some of the first actions that non-profit organisations usually do on the Internet. But above all, I would emphasize one point above the rest: the web. According to the Global Technology Report 2016, 92% of the world's NGOs have a website. This means that having one is a key factor that many entities see as important. 

Why is having a website important? What should my NGO website have? What should a website include so that my organisation's digital presence and communication is effective? In this article, we want to present some tips for your NGO website to succeed and have all the elements you need:
 

1. A section for donations

The 'Call to Action' buttons are necessary for users entering your website to perform the actions that you pursue. In NGOs, donations are a major source of funding. Therefore, having a clear button located in a visible part of the web for donations becomes crucial.

2. Simple information

The mission, the vision and the values ​​are three of the sections that a user who does not know your NGO is going to look at. To make your learning as simple as possible, you have to put in no much text but use clear, entertaining and easy language. In addition, you can have tabs to indicate who you are, what you do, your collaborators or a press room.

3. Buttons for social networks

It is not only important to have a web, but also social networks. If you have a presence on Facebook, Twitter, Instagram or other networks, let your potential followers know. Enabling buttons on the web to follow you on networks will make you gain presence and make it easier for you to attract new audiences to your digital community.

4. Box for subscription of newsletters

In order to improve the management of your subscriber lists, allow people who want to get involved in your cause to receive personalized newsletters or emails. Newsletters are weekly or monthly e-mails that NGOs send to their subscribers, and having a record on the web may surprise you with the number of people who are willing to collaborate.

5. Current news and updates

We must not forget that it is also necessary to communicate the day to day information about your organization. Some entities choose to have a blog, a totally advisable practice that also establishes a new channel of communication partially different. However, having a press section and news for the web will make the media find that information easily (Press dossier, press releases, press releases...) and that your NGO's stakeholders can follow your activities with a single click. 
 
If you find this article useful you can share it in your networks. And if you have any doubts, you can contact us at the following link


                         

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What is Facebook Ads, and how can NGOs take advantage of it?

What is Facebook Ads, and how can NGOs take advantage of it?

The social network Facebook allows its users to invest in publicity and to promote posts, events and other types of content so as to reach a segmented audience. 

The publicity tool Facebook Ads constitutes a great advantage for both NGOs and third sector actors, as it allows them to invest in publicity tailored to reach a highly segmented audience. Mark Zuckerberg’s social network collects user data which organisations can leverage to promote their content. Furthermore, if you want your page to gain more “likes” or more views quickly, the Facebook Ads option allows you to increase traffic for a relatively low price (which can always be changed) and to watch the campaign’s evolution while it is active.

Facebook allows you to create the following types of campaigns:
  • To promote posts
  • To promote your page
  • To attract people to your website
  • To increase website conversions
  • To increase app downloads
  • To increase app interactions+
  • To reach people who are looking for you
  • To increase event participation
  • To increase requests for your product or service
  • To increase your video’s replay count
Non-profit organisations can take advantage of all these options for different reasons, for example: to spread their latest campaign video; to encourage users to donate and to provide their support during fundraising campaigns; or to publicise an event so as to increase the number of participants.

In each campaign you will be able to choose a single objective, so that all advertisement in that campaign will have the same goal. The most entertaining and creative part of the process is configuring the ads: trying out texts, changing images, varying the segmentation rules, and filtering for different behaviours and interests to help you improve your results.

For more information on how your NGO can take advantage of Facebook Ads, you can click here and request an assessment grant.


                               

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How can you publicise and share your NGO events?

How can you publicise and share your NGO events?

The organisation of activities, workshops, conferences, courses or seminars is a common everyday task for non-profit organisations. We can tell you about a few tricks to maximise your performance using the tools provided by the internet.

An event is an occurrence of great importance, used by NGOs to share their projects and to publicise information related to their missions. There’s a vast variety of types of events: courses and seminars, conferences, round tables, cineforums, gatherings, walks, photography and art exhibitions, etc... The internet often offers several options for helping share the event and inform the public of the objectives of the organisation. Here, we provide you with some suggestions on how to achieve the best results when sharing your events online.

1) Post your event on your web page and highlight it!

The cover letter of any non-profit organisation is their web page. In this space, they share news and information about themselves with people online - who they are, what they do and how to contact them. Sharing the event on your NGO web page will ensure that internal and external stakeholders will know about your activity. Yet this is not enough - highlight it and pin it on your homepage to attract attention and avoid visitors going crazy looking for it! And finally, geolocalising is also a good option for making the location known.


2) Use the “Events” tool on Facebook!

Social networks are brilliant communication tools for reaching large numbers of people. Facebook allows you to create an event and to perform actions like controlling the turnout, sending reminders about the date of the event, sharing information regarding the event with only those taking part, and gaining higher visibility. Other networks like Twitter and Instagram can also help in sharing the event, in particular, through the proper use of hashtags.
 

3) Send bulletins or newsletter updates to your readers!

Email marketing tools are used for directly reaching the inbox of stakeholders close to your organisation. Creating a bulletin including information about the event - like time, location, guest speakers, or how to sign up - is a quick, simple, and effective way to reach many people who have already been in contact with your NGO.
 

4) Why not design a publicity campaign in Google AdWords?

Google offers a grant programme specifically for non-profit organisations called Google for Nonprofits. Through this programme, NGOs can opt for an advertising grant in Google AdWords to use for sharing their projects and working with SEM on Google. Web users often find information through Google, and coming upon the advert for your event may entice them.
 

5) Collect your organisation’s pictures in an album!

Keeping a photo gallery on your social networks, either through albums or on your web page, is a very powerful visual tool to show how your event went. Through these images, people online can see what happened during the event, and you can share a series of values that can encourage them to join the cause.

If you would like further information regarding how to manage the communication of your event on the internet, you can contact us here.
For organisations managing the Internet Service Platform Abcore Cadí, here you can find all you can do with the events tool


                
 

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